2010 Peugeot 508 revealed

2010 Peugeot 508
2010 Peugeot 508

These are the first official pictures of Peugeot's sleek new four-door saloon - inspired by the SR1 concept.

Say ’allo ’allo to the new face of Peugeot! These official pictures of the 508 saloon and SW estate give a first glimpse of a classier and more restrained look for the brand – which is repeated on the forthcoming 309.

The 508 replaces the 407 and larger 607, and sits between the two in terms of size. That means it offers plenty of space, but a smaller footprint than the slow-selling executive model.

At the front is a narrower grille, as designers move away from the current gaping look. It’s part of a sleeker design for the nose, with a slim air intake under the grille and LED running lights below the tapering headlamps. The Peugeot name is spelled out below the Lion badge on a subtle lip linking bonnet with grille.

The car pictured is the top-spec GT, which gets large alloys and chrome detailing. This model is set to cost £24,000, as Peugeot matches prices of the 407; entry cars will be around £19,000.

Buyers will get a choice of a four-door or SW estate. Power is from the RCZ’s 1.6-litre petrol turbo engine or a 2.0-litre HDi diesel with up to 163bhp. Both can be mated to six-speed manual or conventional automatic boxes.

In addition, Peugeot will offer the 508 with its groundbreaking HYbrid4 powertrain. This links a 163bhp 2.0 litre HDi engine to a 37bhp electric motor to send 200bhp to all four wheels, and slash CO2 to below 100g/km.

The 508 is 10mm longer than the 407, giving extra rear legroom – key for the Chinese market, where buyers are often chauffeured. The 508 will be built there as well as in France, and is due to debut at October’s Paris Motor Show, before hitting dealers here in the spring.


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